Panty Promise Featured in ShopTalk | Wellness-First Organic Cotton Underwear

How I Built a Wellness-First Underwear Brand — As Featured in ShopTalk Unofficial Insights with Click Media

(by Jessica Krupa, Founder of Panty Promise)

I’m so proud to share that Panty Promise was recently featured in ShopTalk Unofficial Insights — a platform that spotlights founders redefining the future of retail and wellness.

When I launched Panty Promise, I wanted to change how women think about underwear. Not as a fashion accessory, but as a wellness product. What touches a woman’s body every day should protect her — not expose her to hidden synthetics, irritants, or toxins.

🌿 Why I Chose Wellness Over Trends

For years, I worked behind the scenes designing for major fashion brands. I loved the craft — but not the compromises. I saw how cheaply made, synthetic fabrics dominated the industry and how little attention was paid to women’s health.

So I built Panty Promise from the ground up with one clear mission: to put wellness first.
Our underwear is made from Certified Organic Cotton, with a bonded liner technology that removes the need for thick seams and synthetics.

Each piece — from our Everyday Seamless Brief to our Organic Cotton Thong — is designed to be breathable, hypoallergenic, and dermatologist- and gynecologist-approved.

🤍 From the Cotton Farm to Your Body

This year, I was invited by Cotton Incorporated to tour U.S. cotton farms and see how true American-grown cotton begins its life cycle. Standing in those fields, meeting the farmers, and watching the process from seed to bale reminded me that wellness truly starts at the source.

That’s why Panty Promise stays rooted in purity — no plastics, no microfibers, and no shortcuts. Just nature’s most breathable and biodegradable fiber.

✨ Educating Through Empowerment

I’ve always believed that education drives change. Our community doesn’t just buy our underwear — they learn why it matters.

We share honest, evidence-based content about topics like:

• How organic cotton helps balance the vaginal microbiome

• Why synthetic fabrics can trap heat and moisture

• The science behind our bonded liner and how it prevents irritation

Through every reel, post, and blog, we aim to empower women to choose better for their bodies.

🌎 The Future of Wellness-Driven Fashion

As I shared in the ShopTalk Unofficial Insights article, Panty Promise is building a new category — where fashion and wellness finally meet.

Because wellness shouldn’t stop at skincare or supplements — it should start with what touches your body first.

About Panty Promise

Panty Promise is a patented, gynecologist-approved underwear brand made from Certified Organic Cotton and designed to protect feminine health. Each piece is free of synthetics, plastics, and toxic dyes — offering comfort, confidence, and clean design.

Panty Promise — Cotton Where It Counts.